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The Duchess of Sussex has toasted to a "beautiful day" to mark the launch of her latest rosé wine. Meghan released her As Ever Napa Valley Rosé 2024 on Tuesday, describing it as evoking "soft notes of stone fruit, gentle minerality, and a lasting finish".
The new vintage follows the remarkable success of her previous rosé, which launched last month and sold out within just one hour. The rapid sell-out demonstrated the strong demand for products from Meghan's lifestyle brand.
First bottle celebration
In a video posted on her Instagram account, Meghan can be seen uncorking a bottle marked "Bottle #1" in front of bouquets of pink and cream flowers. The clip includes a close-up shot of the cork bearing the As Ever logo.
Alongside the video, she wrote: "Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rosé is live @aseverofficial."
Premium pricing structure
As with the previous wine, the new rosé is priced at more than £67 for a minimum three-bottle order. The beverage only appears to be available for US customers, with shipping addresses limited to America.
Three bottles cost 90 US dollars (around £67), whilst six bottles are priced at 159 dollars (around £119) including a 12 per cent discount. Twelve bottles cost 300 dollars (around £225) with a 17 per cent discount.
Lifestyle brand expansion
As Ever is Meghan's lifestyle brand which also sells cookie mix, herb tea, flower sprinkles and jams. A post on the company's Instagram showed the corks branded with the As Ever logo, with a caption reading: "C'est l'heure. Enjoy your last sips of summer with the newest vintage of our beloved Napa Valley rosé."
The website describes the drink as "thoughtfully curated by Meghan, Duchess of Sussex" and states it has been "made to be enjoyed with the ones you love". The pale pink wine comes in a clear bottle with a white, gold-rimmed label and has an alcohol by volume of 13.5 per cent - one per cent lower than its predecessor.
California connection
Meghan and the Duke of Sussex left the UK and moved to California five years ago for a new life after stepping down from the working monarchy. Napa Valley wine country is located in northern California, around 50 miles from San Francisco.
(PA) Note: This article has been edited with the help of Artificial Intelligence.
