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Greggs and KFC have joined forces to create what they're calling the "culinary crossover of the century" - a classic Greggs sausage roll drenched in KFC's signature gravy. The high street food giants claim their collaboration delivers the "mash-up the nation's been craving" with "seriously flavoursome" results.
The unlikely partnership comes after Britons consumed 15,000 litres of KFC gravy and more than one million Greggs sausage rolls every day over the past year. The brands say customer demand inspired them to unite their most iconic products for the first time.
Free samples across three cities
The new combination will embark on a three-day promotional tour starting Thursday, with free samples handed out in London on August 7th at Southbank Centre. The tour continues to Manchester's Cathedral Gardens on August 8th, before concluding in Newcastle's Times Square on August 9th.
All tour stops will run between 12pm and 5pm, with supplies available on a first-come, first-served basis. The brands are targeting major cities to maximise exposure for their limited-time collaboration.
£10 sharing buckets available
A sharing bucket containing six Greggs sausage rolls and a large tub of KFC gravy will be available for £10 on Friday August 15th and Saturday August 16th. The special offering will be sold through Uber Eats in London, Manchester, Newcastle and Birmingham.
KFC brand manager Phoebe Syms said: "At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans." She added that customers had called for the partnership, saying: "Now we're joining forces for just a few days to give the people a taste of what they really want … it's time for gravy to meet pastry."
Greggs highlights pastry expertise
Fiona Mills, brand communications lead at Greggs, emphasised the quality of their signature product. "With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we've always known our sausage rolls are a true British icon," she said.
Mills expressed excitement about pairing "one icon with another" and said both brands' fans would enjoy "devouring their Greggs x KFC sharing bucket". The collaboration represents a rare partnership between two major high street food chains.
Challenging times for Greggs
The announcement comes as Greggs faces financial pressures, with the Newcastle-based business revealing a slump in profits last week. Pre-tax profits fell by 14.3% to £63.5 million for the half-year to June 28th, compared with the previous year.
The company blamed "challenging market footfall, more weather disruption than in 2024" and increased costs for impacting the first half of 2025. Hot weather and cautious consumer spending have affected the bakery chain's performance.
(PA) Note: This article has been edited with the help of Artificial Intelligence.
